Testimonial Request Email Template: 5 Ready-to-Send Examples & Bonus Tips

1. Quick testimonial request email

Use this when you want to keep it short. Works well for clients you have a casual relationship with.

Subject: Quick favor?

Hi [First Name],

I really enjoyed working on [project] with you and I'm glad we got [result].

Would you be open to leaving a short testimonial? It doesn't have to be long. A sentence or two about your experience would mean a lot.

[Link to your collection page]

Takes less than two minutes. Thank you in advance.

[Your name]

2. Friendly client testimonial request

A warmer version for clients you've worked with closely over time.

Subject: Would love your thoughts

Hi [First Name],

Working with you on [project name] has been one of the highlights of the past few months. Seeing [specific result] happen was genuinely satisfying.

I'm building out the testimonials section of my website and I'd love to include your experience if you're open to it. I've made it as easy as possible: just click the link below and answer a couple of quick questions.

[Link to your collection page]

No pressure at all, but if you have five minutes I'd really appreciate it.

[Your name]

3. Video testimonial request email

Video testimonials convert better than text. The key is making the ask feel low-effort.

Subject: A 60-second video would mean a lot

Hi [First Name],

I hope things are going well since we wrapped up [project].

I have a small ask. Would you be willing to record a short video talking about your experience working with us? It doesn't need to be polished or scripted. 60 seconds on your phone is perfect.

I've set up a simple page with a couple of guiding questions so you know exactly what to cover:

[Link to your collection page]

The questions are there to make it easier, not to script you. Just answer them naturally and you're done.

Thank you so much. I really appreciate it.

[Your name]

Why guided questions matter: When clients record a video without prompts, they tend to say something vague like "great experience, highly recommend." When you give them two or three specific questions to answer, you get testimonials that speak directly to what your next prospect is worried about. That's the difference between a testimonial that sounds nice and one that actually closes deals.

4. Post-project testimonial request

Send this a week or two after a project wraps, once the client has had time to see the results.

Subject: How's everything going since we finished?

Hi [First Name],

It's been a couple of weeks since we wrapped up [project name] and I wanted to check in. How are things going on your end?

If you're happy with how it went, I'd love to ask a small favor. Would you be willing to share a quick testimonial about your experience? It helps me a lot when potential clients are trying to decide if we're the right fit.

[Link to your collection page]

Takes about two minutes. I really appreciate it.

[Your name]

5. Follow-up email if they don't reply

Send this three to five days after the first email if you haven't heard back. Keep it short and light.

Subject: Re: Quick favor?

Hi [First Name],

Just floating this back to the top of your inbox in case it got buried.

No pressure at all, but if you have two minutes I'd really appreciate a quick testimonial about your experience with [project or product].

[Link to your collection page]

Thanks so much either way.

[Your name]

One follow-up is enough. Send the original email, wait three to five days, send one follow-up, then stop. Two emails is persistent. Three starts to feel like pressure, and that's the last impression you want to leave with a happy client.

What to include in a testimonial request

The emails that get the best response rates have a few things in common.

• A specific reference to the project or result so it feels personal, not templated

• A clear, frictionless link they can click immediately

• An honest estimate of how long it takes ("two minutes" beats "won't take long")

• Guided questions so they know exactly what to say

• A low-pressure close so they don't feel obligated

• Something in return where appropriate, a discount, a resource, or early access

What to leave out: long explanations of why testimonials matter to your business, multiple links or asks in the same email, and anything that sounds like it was written by a marketing team.

A much simpler option: skip the email entirely

Email templates work. But the honest truth is that asking someone to "write something" is still a big ask, even with a great email. The client has to find words, decide how long to write, figure out where to send it, and then actually do it.

A better approach is to send a branded Endors collection link instead. The client clicks it, sees a clean and professional page, answers two or three guided questions you've set in advance, and submits in under two minutes. They can record a video, upload an image, or write text, whatever feels easiest for them.

After they submit, they get redirected to a page of your choice. A discount code, a free resource, or a simple thank-you. You get notified instantly, the testimonial lands in your dashboard, and it appears live on your website automatically.

No chasing, file requests or developer needed!

Best time to ask for a testimonial

Timing is probably the most overlooked part of this. Ask too early and the client hasn't seen results yet. Ask too late and the enthusiasm has faded.

The best moment is right after a client experiences their first clear win. For agencies and consultants that's usually one to two weeks after a project wraps. For SaaS companies it's when a user hits a meaningful milestone inside the product. For ecommerce brands it's a few days after the order arrives and the customer has had time to use it.

If you're connected to a CRM, you can automate this entirely. When a client's status changes to "project complete" or "first win," a collection link goes out automatically. You never have to think about timing again.

Try Endors for 100% free at endors.io.